View

GHHI Annual Report

Digital

,

Print

,

Identity

,

Multimedia

,

Brochure cover with green-tinted photo of smiling child, white title text "Breaking the Link Between Unhealthy Housing and Unhealthy Families" and GHHI logo.
Brochure cover with green-tinted photo of smiling child, white title text "Breaking the Link Between Unhealthy Housing and Unhealthy Families" and GHHI logo.

Intro

Breaking the link between unhealthy housing and unhealthy families.

Collaborating with a non-profit organization based out of Providence, Rhode Island, I worked with a design team to develop the layouts for Green & Healthy Homes Initiative’s annual report booklet and accompanying report card.

White presentation slide with mission statement for Green & Healthy Homes Initiative Rhode Island, featuring green leaf logo and text highlighting housing initiatives.
White presentation slide with mission statement for Green & Healthy Homes Initiative Rhode Island, featuring green leaf logo and text highlighting housing initiatives.

00:00

/

00:00

White presentation slide with mission statement for Green & Healthy Homes Initiative Rhode Island, featuring green leaf logo and text highlighting housing initiatives.
White presentation slide with mission statement for Green & Healthy Homes Initiative Rhode Island, featuring green leaf logo and text highlighting housing initiatives.

Opportunity

Systematic Approach

At our initial briefing, the client expressed a need for report documents that provide an insight into the inner workings of their organization and its impact on the community. Our team decided that it would be best to break the provided data up into two deliverables, each framed to accommodate individual audiences. The first would take the form of an annual report that prioritizes the storytelling of external affairs involving the community and the second would live as a report card that serves as a reference tool for the organization by containing pertinent marketing and communication data.

Brand guidelines page showing Green & Healthy Homes Initiative logo, color palette with green and orange hues, and Open Sans typography samples.
Brand guidelines page showing Green & Healthy Homes Initiative logo, color palette with green and orange hues, and Open Sans typography samples.

00:00

/

00:00

Brand guidelines page showing Green & Healthy Homes Initiative logo, color palette with green and orange hues, and Open Sans typography samples.
Brand guidelines page showing Green & Healthy Homes Initiative logo, color palette with green and orange hues, and Open Sans typography samples.

Development

Noted as an important requirement, the client asked us to create the deliverables as systematic templates that allow for the not-so-tech-savvy group to update information easily. We concluded that it would be best to frame the report as a narrative focusing on a single family’s journey with GHHI, granting the organization the ability to update the contents of the book by focusing on a new family each year. Following a strict grid structure, we designed the booklets by utilizing strong typographic hierarchy, text and image integration, and ample white space. This enables editors to revise necessary components while maintaining the newly defined look.

Three-panel brochure spread showing 2017-2018 report card with performance metrics, green data tables, and impact assessment for Rhode Island housing initiative.
Three-panel brochure spread showing 2017-2018 report card with performance metrics, green data tables, and impact assessment for Rhode Island housing initiative.

00:00

/

00:00

Three-panel brochure spread showing 2017-2018 report card with performance metrics, green data tables, and impact assessment for Rhode Island housing initiative.
Three-panel brochure spread showing 2017-2018 report card with performance metrics, green data tables, and impact assessment for Rhode Island housing initiative.

Solution

Measurable Impact

Green & Healthy Homes Initiative’s annual report would live as a two-part print series for the GHHI brand. Consisting of a report booklet and an accompanying report card, these documents serve as an in-depth look into the organization’s mission, impact, and accomplishments while also providing an accessible means to highlight and market relevant information.

Brochure cover with green-tinted photo of smiling child, white title text "Breaking the Link Between Unhealthy Housing and Unhealthy Families" and GHHI logo.
Brochure cover with green-tinted photo of smiling child, white title text "Breaking the Link Between Unhealthy Housing and Unhealthy Families" and GHHI logo.

00:00

/

00:00

Brochure cover with green-tinted photo of smiling child, white title text "Breaking the Link Between Unhealthy Housing and Unhealthy Families" and GHHI logo.
Brochure cover with green-tinted photo of smiling child, white title text "Breaking the Link Between Unhealthy Housing and Unhealthy Families" and GHHI logo.
Interior spread of health initiative brochure featuring photo of family with two young children alongside orange heading "Why Are Green and Healthy Homes Important?" and statistics.
Interior spread of health initiative brochure featuring photo of family with two young children alongside orange heading "Why Are Green and Healthy Homes Important?" and statistics.

00:00

/

00:00

Interior spread of health initiative brochure featuring photo of family with two young children alongside orange heading "Why Are Green and Healthy Homes Important?" and statistics.
Interior spread of health initiative brochure featuring photo of family with two young children alongside orange heading "Why Are Green and Healthy Homes Important?" and statistics.
Brochure spread showing couple on rope bridge with striped shirt, alongside green panel titled "Who Does the GHHI Model Reach?" listing target family demographics.
Brochure spread showing couple on rope bridge with striped shirt, alongside green panel titled "Who Does the GHHI Model Reach?" listing target family demographics.

00:00

/

00:00

Brochure spread showing couple on rope bridge with striped shirt, alongside green panel titled "Who Does the GHHI Model Reach?" listing target family demographics.
Brochure spread showing couple on rope bridge with striped shirt, alongside green panel titled "Who Does the GHHI Model Reach?" listing target family demographics.
Brochure spread featuring success story of Emilia Nunez and Matthew, with orange heading, detailed case study text, and photo of mother and smiling child.
Brochure spread featuring success story of Emilia Nunez and Matthew, with orange heading, detailed case study text, and photo of mother and smiling child.

00:00

/

00:00

Brochure spread featuring success story of Emilia Nunez and Matthew, with orange heading, detailed case study text, and photo of mother and smiling child.
Brochure spread featuring success story of Emilia Nunez and Matthew, with orange heading, detailed case study text, and photo of mother and smiling child.
Brochure spread showing energy savings statistics in green and orange tables alongside intimate photo of parents holding infant, demonstrating housing initiative impact.
Brochure spread showing energy savings statistics in green and orange tables alongside intimate photo of parents holding infant, demonstrating housing initiative impact.

00:00

/

00:00

Brochure spread showing energy savings statistics in green and orange tables alongside intimate photo of parents holding infant, demonstrating housing initiative impact.
Brochure spread showing energy savings statistics in green and orange tables alongside intimate photo of parents holding infant, demonstrating housing initiative impact.
Brochure spread featuring joyful children jumping with feathers floating in air, paired with orange "Our Key Milestones" timeline showing organizational achievements.
Brochure spread featuring joyful children jumping with feathers floating in air, paired with orange "Our Key Milestones" timeline showing organizational achievements.

00:00

/

00:00

Brochure spread featuring joyful children jumping with feathers floating in air, paired with orange "Our Key Milestones" timeline showing organizational achievements.
Brochure spread featuring joyful children jumping with feathers floating in air, paired with orange "Our Key Milestones" timeline showing organizational achievements.
Brochure back cover with Green & Healthy Homes Initiative logo and dotted line border, featuring green-tinted photo and white text about breaking housing health links.
Brochure back cover with Green & Healthy Homes Initiative logo and dotted line border, featuring green-tinted photo and white text about breaking housing health links.

00:00

/

00:00

Brochure back cover with Green & Healthy Homes Initiative logo and dotted line border, featuring green-tinted photo and white text about breaking housing health links.
Brochure back cover with Green & Healthy Homes Initiative logo and dotted line border, featuring green-tinted photo and white text about breaking housing health links.
Timeline infographic with green gradient bar showing 2017-2018 assessment data, activity areas, and success metrics for housing initiative project.
Timeline infographic with green gradient bar showing 2017-2018 assessment data, activity areas, and success metrics for housing initiative project.

00:00

/

00:00

Timeline infographic with green gradient bar showing 2017-2018 assessment data, activity areas, and success metrics for housing initiative project.
Timeline infographic with green gradient bar showing 2017-2018 assessment data, activity areas, and success metrics for housing initiative project.
Brochure page titled "Fostering Health" with bullet-pointed achievements in black text, green subheading about Rhode Island community impact, and GHHI logo in corner.
Brochure page titled "Fostering Health" with bullet-pointed achievements in black text, green subheading about Rhode Island community impact, and GHHI logo in corner.

00:00

/

00:00

Brochure page titled "Fostering Health" with bullet-pointed achievements in black text, green subheading about Rhode Island community impact, and GHHI logo in corner.
Brochure page titled "Fostering Health" with bullet-pointed achievements in black text, green subheading about Rhode Island community impact, and GHHI logo in corner.