View

Other World

Digital

,

Print

,

Identity

,

Multimedia

,

A futuristic landscape featuring rugged, dark mountains under a deep blue sky. A glowing circular symbol and the bold text "Other World" overlay the scene, enhanced by subtle digital interface elements.
A futuristic landscape featuring rugged, dark mountains under a deep blue sky. A glowing circular symbol and the bold text "Other World" overlay the scene, enhanced by subtle digital interface elements.

Intro

Creative strategy and market positioning for a legacy brand.

Since 1988, Other World has provided quality hardware and support to the computer industry through one of the largest online catalogs of tech enhancement products. In order to support its e-commerce portal, the brand sought to refine their visual identity while enhancing their market positioning.

All assets and imagery designed exclusively for Sprout Studios and client.

Brand book pages for Other World Computing, showcasing a structured layout with typography, logo variations, color palettes, and brand strategy elements.
Brand book pages for Other World Computing, showcasing a structured layout with typography, logo variations, color palettes, and brand strategy elements.

00:00

/

00:00

Brand book pages for Other World Computing, showcasing a structured layout with typography, logo variations, color palettes, and brand strategy elements.
Brand book pages for Other World Computing, showcasing a structured layout with typography, logo variations, color palettes, and brand strategy elements.

Opportunity

Cinematic Quality

OWC’s objective was clear—they wanted to maintain their existing logo while elevating the visual identity of the brand to better resonate with consumer needs. To gain insight into target audiences, we evaluated the market landscape and strategically developed user personas. These personas illuminated how the brand could be enhanced and, through iteration, informed the design of a clean, modern, and futuristic aesthetic. Paired with the development of a clear brand mission, vision, and value statements, these elements helped form the cornerstone of a new product strategy.

All assets and imagery designed exclusively for Sprout Studios and client.

Brand concept layout for Other World featuring blue 3D shapes, grid-based typography, and color palette elements with text highlighting sustainability and technology.
Brand concept layout for Other World featuring blue 3D shapes, grid-based typography, and color palette elements with text highlighting sustainability and technology.

00:00

/

00:00

Brand concept layout for Other World featuring blue 3D shapes, grid-based typography, and color palette elements with text highlighting sustainability and technology.
Brand concept layout for Other World featuring blue 3D shapes, grid-based typography, and color palette elements with text highlighting sustainability and technology.

Development

In collaboration with OWC, we designed a comprehensive style guide to serve as a roadmap for the implementation of identity across platforms. This branding was applied to presentation templates, social media assets, print collateral, and more to support the client’s communication strategy. Additionally, this identity was integrated into OWC’s website design to enhance user experience. Focusing on a solutions-oriented approach to merchandising, the web experience highlights creative profiles and trade workflows to target pain points and guide purchasing via expert recommendations.

All assets and imagery designed exclusively for Sprout Studios and client.

A grayscale wireframe layout displaying various website design mockups, including product pages, navigation menus, and content sections, arranged in a clean, structured grid.
A grayscale wireframe layout displaying various website design mockups, including product pages, navigation menus, and content sections, arranged in a clean, structured grid.

00:00

/

00:00

A grayscale wireframe layout displaying various website design mockups, including product pages, navigation menus, and content sections, arranged in a clean, structured grid.
A grayscale wireframe layout displaying various website design mockups, including product pages, navigation menus, and content sections, arranged in a clean, structured grid.

Solution

Modern Legacy

Rounding out the refresh, we showcased OWC’s merchandise in stunning detail by developing a suite of photorealistic product renderings and trade show concepts. These strategic digital assets not only serve as the foundation for a new product catalog, but are also the centerpiece for compelling marketing and Amazon A+ Content—further solidifying the company’s position as a leader in their industry.

All assets and imagery designed exclusively for Sprout Studios and client.

A responsive website design displayed on a laptop, tablet, and smartphone, showcasing a documentary project, a team member profile, and a media gallery with various thumbnails.
A responsive website design displayed on a laptop, tablet, and smartphone, showcasing a documentary project, a team member profile, and a media gallery with various thumbnails.

00:00

/

00:00

A responsive website design displayed on a laptop, tablet, and smartphone, showcasing a documentary project, a team member profile, and a media gallery with various thumbnails.
A responsive website design displayed on a laptop, tablet, and smartphone, showcasing a documentary project, a team member profile, and a media gallery with various thumbnails.
A two-page brand book spread featuring creatives in action, including musicians, digital artists, and producers, with accompanying text about challenges, goals, and workflow solutions.
A two-page brand book spread featuring creatives in action, including musicians, digital artists, and producers, with accompanying text about challenges, goals, and workflow solutions.

00:00

/

00:00

A two-page brand book spread featuring creatives in action, including musicians, digital artists, and producers, with accompanying text about challenges, goals, and workflow solutions.
A two-page brand book spread featuring creatives in action, including musicians, digital artists, and producers, with accompanying text about challenges, goals, and workflow solutions.
A set of social media promotional graphics for the Aura Pro M.2 SSD, highlighting gaming readiness, fast speeds, thermal cooling, and 3D NAND technology with a sleek blue and orange theme.
A set of social media promotional graphics for the Aura Pro M.2 SSD, highlighting gaming readiness, fast speeds, thermal cooling, and 3D NAND technology with a sleek blue and orange theme.

00:00

/

00:00

A set of social media promotional graphics for the Aura Pro M.2 SSD, highlighting gaming readiness, fast speeds, thermal cooling, and 3D NAND technology with a sleek blue and orange theme.
A set of social media promotional graphics for the Aura Pro M.2 SSD, highlighting gaming readiness, fast speeds, thermal cooling, and 3D NAND technology with a sleek blue and orange theme.
A digital advertisement for the Aura Pro M.2 SSD displayed on a bus stop panel in an urban setting, showcasing its gaming readiness with a sleek blue background and exploded product view.
A digital advertisement for the Aura Pro M.2 SSD displayed on a bus stop panel in an urban setting, showcasing its gaming readiness with a sleek blue background and exploded product view.

00:00

/

00:00

A digital advertisement for the Aura Pro M.2 SSD displayed on a bus stop panel in an urban setting, showcasing its gaming readiness with a sleek blue background and exploded product view.
A digital advertisement for the Aura Pro M.2 SSD displayed on a bus stop panel in an urban setting, showcasing its gaming readiness with a sleek blue background and exploded product view.
A two-page catalog spread featuring OWC's sustainability initiatives and company background. The left page highlights wind, geothermal, and solar power efforts, while the right page details the company's mission.
A two-page catalog spread featuring OWC's sustainability initiatives and company background. The left page highlights wind, geothermal, and solar power efforts, while the right page details the company's mission.

00:00

/

00:00

A two-page catalog spread featuring OWC's sustainability initiatives and company background. The left page highlights wind, geothermal, and solar power efforts, while the right page details the company's mission.
A two-page catalog spread featuring OWC's sustainability initiatives and company background. The left page highlights wind, geothermal, and solar power efforts, while the right page details the company's mission.
A set of employee ID badges with a blue lanyard branded with the "Other World" logo. The badge displays the name "Angelo Chambers," position, employee number, and a barcode.
A set of employee ID badges with a blue lanyard branded with the "Other World" logo. The badge displays the name "Angelo Chambers," position, employee number, and a barcode.

00:00

/

00:00

A set of employee ID badges with a blue lanyard branded with the "Other World" logo. The badge displays the name "Angelo Chambers," position, employee number, and a barcode.
A set of employee ID badges with a blue lanyard branded with the "Other World" logo. The badge displays the name "Angelo Chambers," position, employee number, and a barcode.
A sleek blue mouse pad with a subtle starry design and the "Other World" logo in the bottom corner. A white wireless mouse hovers above, highlighting the modern aesthetic.
A sleek blue mouse pad with a subtle starry design and the "Other World" logo in the bottom corner. A white wireless mouse hovers above, highlighting the modern aesthetic.

00:00

/

00:00

A sleek blue mouse pad with a subtle starry design and the "Other World" logo in the bottom corner. A white wireless mouse hovers above, highlighting the modern aesthetic.
A sleek blue mouse pad with a subtle starry design and the "Other World" logo in the bottom corner. A white wireless mouse hovers above, highlighting the modern aesthetic.
A trade show booth for "Other World" featuring a blue mountain landscape backdrop with the tagline "Capture. Create. Collaborate." Sleek counters and display stands showcase products.
A trade show booth for "Other World" featuring a blue mountain landscape backdrop with the tagline "Capture. Create. Collaborate." Sleek counters and display stands showcase products.

00:00

/

00:00

A trade show booth for "Other World" featuring a blue mountain landscape backdrop with the tagline "Capture. Create. Collaborate." Sleek counters and display stands showcase products.
A trade show booth for "Other World" featuring a blue mountain landscape backdrop with the tagline "Capture. Create. Collaborate." Sleek counters and display stands showcase products.