Ozmo

As e-bikes and electric cargo bikes become a practical alternative to cars in urban environments, families are increasingly bringing children along for the ride. While mobility technology has advanced rapidly, safety equipment for young riders has lagged behind. Ozmo was created to close that gap, focusing on helmets designed specifically for children navigating higher-speed, city-based travel.

All assets and imagery designed exclusively for Sprout Studios and client.

Children experience speed, balance, and impact differently than adults, especially in the context of electric assist. Rather than adapting existing helmet designs, Ozmo set out to rethink protection for young riders from the ground up. The opportunity was to create a product and brand that reflects the realities of modern family transportation while building trust with parents and encouraging curiosity and confidence in kids.

All assets and imagery designed exclusively for Sprout Studios and client.

In collaboration with the Ozmo team, we developed a brand centered on child-focused innovation and urban exploration. Ozmo’s flagship product, the Sidekick, is the first NTA 8776-certified helmet designed specifically for toddlers and young children riding on e-cargo bikes. Its patent-pending construction absorbs significantly more impact energy than conventional designs, offering protection suited to higher-speed environments. This same balance of reassurance and approachability informed the visual identity system, from logo design through a comprehensive style guide.

All assets and imagery designed exclusively for Sprout Studios and client.

The resulting brand positions Ozmo as a new standard in family e-bike safety. With a cohesive identity and a product built around real-world use, Ozmo supports families as they move through their cities together. The system is designed to scale alongside the brand, reinforcing confidence, care, and protection at every touchpoint.

All assets and imagery designed exclusively for Sprout Studios and client.