Wizkidz

Instructed to develop the branding and packaging for a miniature model housing line, I drew inspiration from my own childhood interests and created a magic-themed playset with the intention of promoting engagement, reducing waste, and appealing to a more niche audience.

All assets and imagery designed exclusively for Sprout Studios and client.

Entering this project, I understood that not all families feel like respected and ethical consumers when it comes to the excessive nature of toy packaging. In response to this, I shifted my focus to challenge the traditional conventions placed around child-focused branding and sought to imagine a more mature and purposeful product. I would create a balanced solution that allows parents to make more meaningful purchases while allowing their children to play without feeling patronized by over-the-top design and run-of-the-mill themes.

All assets and imagery designed exclusively for Sprout Studios and client.

After landing on the idea of a magic-themed playset under the name Wizkidz, I began by creating a logo that established the desired brand feel. This aesthetic was then blown out into a system that would allow for future products to be developed under the line seamlessly. For this specific project, I honed in on the Alchemist’s Abode; a playset that features one of the six illustrated cast members. Tailoring the visual components to reflect this theme, I designed the piece to double as a diorama-like play setting in which all assets can interact and imaginations can run wild.

All assets and imagery designed exclusively for Sprout Studios and client.

The Alchemist’s Abode would live as a conceptual miniature model housing playset under the Wizkidz brand. As part of a larger, magic-themed line, this piece comes equipped with a customizable cardboard model house, six unique character models, and an alchemy-based play setting–all of which lend to a more conscious and enjoyable experience.

All assets and imagery designed exclusively for Sprout Studios and client.